The U.S. Postal Service Needs Financial Protection
Performance Marketing
Even in crisis, exacerbated by COVID-19, there’s not likely to be new postal reform bill any time soon. So here we are now: the U.S. Postal Service needs financial protection.
Internet Activist Campaign Over Net Neutrality Escalates
Brand Marketing
Internet activists and consumer groups are hoping to mount another Stop Online Piracy Act (SOPA)-like campaign to convince the Federal Communications Commission to adopt ironclad net neutrality rules and abandon [...]
Extended Coverage: USPS – Will It Disappear?
Performance Marketing
When your editor makes a decision to defend you in the comments section below a feature article, then the article must have hit a nerve! I talked to several mailers, [...]
A Look at Some of the Key Media Bills Being Introduced
Brand Marketing
Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question [...]
5 Hopes for the USPS New Year
Performance Marketing
October 1 marked the New Year—that is, the 2014 fiscal year of the U.S. Postal Service. But it's the same old (sad) song, delivered by a dysfunctional Congress. Thanks to [...]
The Hill Launches Redesigned Website With Native Ad Component
Performance Marketing
Congressional publication The Hill has launched a redesigned website with a number of new features intended to "enrich the editorial and advertising experience," including a native advertising component called BrandNews.