Congressional publication The Hill has launched a redesigned website with a number of new features intended to "enrich the editorial and advertising experience," including a native advertising component called BrandNews.
Advertisers will be able to provide content via BrandNews in the context of the reader's experience that matches news on TheHill.com. This content can be shared socially by users and discovered through search alongside The Hill's regular content. Several brands are already working with the publication, but The Hill did not make those names available.
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