For Its Super Bowl Ad, Colgate Asks You to Turn the Water Off When You Brush
Brand Marketing
Colgate, a first-time Super Bowl advertiser, today released the full 30-second spot it will air on Feb. 7. You won't find any Colgate products in the ad. Instead, the spot [...]
Matt Ryan Becomes Ewen Cameron’s Business Partner
Brand Marketing
Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner.
P&G Profits Up But Revenue Falls Short
Brand Marketing
While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations,
Indie News Channels Look to Break Into Cable
As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than [...]
Vote for the Best and Worst Brand Extensions
Brand Marketing
Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a [...]
Fast Chat: Y&R’s Gonzalez on Shopper Marketing
Brand Marketing
Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R [...]