What I Hope to Learn in Orlando’s Magic ‘Data’ Kingdom
Performance Marketing
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today. It will be interesting to learn how brands see themselves transformed by all [...]
4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’
Brand Marketing
We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. [...]
This Will Scare the !@#$% Out of You, Marketers!
Performance Marketing
Sit down for this one: 80 percent of CEOs do not trust their CMOs or marketing teams to deliver results. Ninety percent of those same CEOs DO trust their IT [...]
After a ‘Promiscuous’ 2015, Do Agencies and Brands Need Their Own Tinder?
Brand Marketing
Marriages are breaking down, and clients are sleeping around.
Tomorrow’s CMO Will Be Plugged Into the Entire Marketing Cycle
Brand Marketing
The checkout screen at the gas station knows more about you than you think.
Is Your Company’s Digital Transformation Really Happening?
Performance Marketing
CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear [...]