CMOs

These 6 New Digital Stats Got Our Attention This Week

The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our eye:

4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. Meanwhile, any number of specialist agencies shares all the other pieces: media, PR, digital, mobile, social, experiential—you name it. It's like a flock of ducks pecking away at a single piece of bread.

After a ‘Promiscuous’ 2015, Do Agencies and Brands Need Their Own Tinder?

Marriages are breaking down, and clients are sleeping around.

Tomorrow’s CMO Will Be Plugged Into the Entire Marketing Cycle

The checkout screen at the gas station knows more about you than you think.

Is Your Company’s Digital Transformation Really Happening?

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey. 

Vice Almost Landed at 60 Minutes, But Chose HBO

Speaking today at the PTTOW conference in Los Angeles, Vice chief creative officer Eddy Moretti revealed that his media brand chose HBO over CBS in 2012 for a few four-lettered reasons.

76% of Marketing Execs Say They Don’t Target With Behavioral Data

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing tha

PTTOW Expands Marketing Roster for Annual Getaway

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do you wow them? That’s where Roman Tsunder comes in with PTTOW!

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets

There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro.

Jenny Craig’s New CMO Dishes on Leading ‘Challenger’ Brand

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche.