Specs Current gig President, Kaplan Thaler Productions Previous gig Chairman, Publicis Kaplan Thaler Twitter @lindathaler2
Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
As more brands turn to content to engage consumers, the line between traditional and branded forms of entertainment—articles, songs or even feature-length films—gets blurrier by the day. At the same time, the emergence of branded entertainment as a principal method of engagement has raised important questions about the relationship between creativity and advertising.
This year, Super Bowl advertisers will have a chance at a new recognition for creating the best work in advertising's biggest annual event. The Clio Awards announced today it is launching the Clio Creative Bowl, a juried competition to find the top commercial aired during the Big Game on Feb. 1.
Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task—a denim-draped, chill and focused Javier Farfan—in the company’s New York offices, it takes on a clear mandate.
Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history.
Richard Christiansen first learned about selling during a “vaudeville” upbringing on an Australian farm that, in the wake of a drought, lured Japanese tourists with attractions like sheep racing.
Agencies from across the global creative landscape are invited to submit their best work from the past year—in 18 media types—for consideration by a panel of jurors for the 2014 Clio Awards show in October. The entry period opens today and ends April 11.