General Mills Gleefully Mocks Study on Cereals Being Marketed to Children
Creativity
Are cereal mascots really drawn looking down, in a subtle attempt at appealing to children through eye contact? Cornell researchers say yes, which General Mills says is "absurd."
Kellogg Creates Totes Amazeballs Cereal in Response to Single Tweet
Creativity
Totes Amazeballs might seem like an un-Kellogg-like name for a breakfast cereal. But the company has created it anyway over in the U.K., following a Twitter request from Charlatans frontman [...]
Hulk Hogan sues Cocoa Pebbles over TV ad
Creativity
Terry "Hulk Hogan" Bollea's pending lawsuit against Cocoa Pebbles over its "Cocoa Smashdown" commercial (below) is interesting, because the Hulkster was billed at one time as "The Incredible" Hulk Hogan, [...]
Golden Grahams are next best thing to a job
Creativity
Marketers naturally want to show empathy to consumers who are going through a rough patch with the prolonged economic downturn. Golden Grahams is going a step further by offering to [...]
Raisin Bran Crunch turns alien’s life around
Creativity
A chatty British alien explains how his life is so much better now that he's eating right—more Raisin Bran Crunch, less human meat and cerebral fluid—in this amusing three-minute video [...]
Simian shoppers love Banana Nut Cheerios
Creativity
Supermarket + guy in a gorilla suit + Banana Nut Cheerios = blah. This Publicis Modem spot aims to be goofy and outrageous, but it's mostly just dull. The background [...]