Cartier

How Cartier’s Love Bracelet Went From ’70s Status Symbol to a Millennial Must-Have

Hospital emergency rooms have to keep all sorts of equipment on hand, from defibrillators to occlusive dressings, to deal with any medical crisis. But in New York, where the gurney bursting through the door is just as likely to bear the rich and famous as not, several ERs are said to carry a highly specialized piece of trauma equipment.

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:

Ad of the Day: Cartier Tells Three Love Stories in Dazzling Short Film for Valentine’s Day

Cartier rocks Valentine's Day with "The Proposal," a six-minute meditation on modern romance directed by Sean Ellis, whose 2006 short film Cashback was nominated for an Oscar.

Top 10 Branded Videos: Victoria’s Secret Angels Go Viral by Channeling Taylor Swift

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift.

The Cartier Guys Are Coming to JWT New York

Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market.

Cartier None Too Pleased by Vulgar Parody of Its Brand Logo

Surprise! Cartier doesn't like hats that spoof the brand's scripted logo by repurposing it as an insult derived from a slang word for female genitalia.

Ad of the Day: Cartier

Could someone please explain to me what is going on in any Cartier ad, ever? First, they had the free-associative Russia-elephant-dragon-airplane odyssey (seriously, it was called "L'Odyssée de Cartier").

Ad of the Day: Cartier

If Cartier were a panther, it would travel the world staring down golden dragons and riding giant elephants—and it would have spots.