How Cartier’s Love Bracelet Went From ’70s Status Symbol to a Millennial Must-Have
Brand Marketing
Hospital emergency rooms have to keep all sorts of equipment on hand, from defibrillators to occlusive dressings, to deal with any medical crisis. But in New York, where the gurney [...]
Cartier None Too Pleased by Vulgar Parody of Its Brand Logo
Creativity
Surprise! Cartier doesn't like hats that spoof the brand's scripted logo by repurposing it as an insult derived from a slang word for female genitalia.
Ad of the Day: Cartier
Brand Marketing
Could someone please explain to me what is going on in any Cartier ad, ever? First, they had the free-associative Russia-elephant-dragon-airplane odyssey (seriously, it was called "L'Odyssée de Cartier").
Ad of the Day: Cartier
Brand Marketing
If Cartier were a panther, it would travel the world staring down golden dragons and riding giant elephants—and it would have spots.