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Surprise! Cartier doesn't like hats that spoof the brand's scripted logo by repurposing it as an insult derived from a slang word for female genitalia. According to the Daily Beast, a Parsons grad student originally made two "Cuntier" beanies as a personal gag because some people at a Cartier store were being mean to his friend. But then he started to produce a handful more because people seemed to think the caps were funny enough to buy.
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