Ad of the Day: Cartier

The French jeweler returns with a visually astonishing gem of a holiday spot

Could someone please explain to me what is going on in any Cartier ad, ever? First, they had the free-associative Russia-elephant-dragon-airplane odyssey (seriously, it was called "L'Odyssée de Cartier"). Now, in its latest animated adventure, there's this beautiful jaguar chasing his friend up a giant Christmas tree to get to a box filled with expensive-looking Christmas magic.