GNC Replaces Carmichael Lynch With 3 Shops
Brand Marketing
Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company's $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere [...]
Brand of the Day: Jack Link’s Marks 10 Years With Carmichael Lynch by Painting Sasquatch
Brand Marketing
Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too. Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of [...]
Master and Apprentice Are Back, and Ridiculous as Ever, for Steak ‘n Shake
Creativity
The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured [...]
If Hangry Animals Emerge From Your Belly, You Might Need Jack Link’s Beef Jerky
Creativity
Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one [...]
Bissell’s Ad Review Enters Its Final Stage
Brand Marketing
Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop.
Subaru Gets Trashy With Trailer for Grindhouse-Style Movie
Creativity
Subaru is going for the lowest common denominator of dudes with this new grindhouse-style trailer for a movie that hopefully will never really exist. The title, The Ride of Her [...]