Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad

Laughing at, but also loving, a stereotype

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Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and is one of the more remarkable ads of the year—a spot that manages to both embrace and make fun of the brand's persistent stereotypes, in a way that's utterly charming.

The ad, which takes place on a road trip to Woodstock, memorably ends with three generations of the same family literally hugging a tree—with the parents, who can't quite believe what's happening, hilariously stuck between the enduring idealism of the grandmother and the wide-eyed innocence of the granddaughter.

AW+

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