From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer engagement in the prerolls, Impact BBDO in Dubai just unwrapped "Pre-Video Videogames"—ads you can actually play that are also packed with loud, silly hunger scenarios.
Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.
If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed. The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special posters, completely made of chocolate, celebrating its 5th anniversary. The posters weigh two pounds each, use 70 percent dark craft chocolate and were handcrafted by Videri co-CEO and chocolate maker Sam Ratto.
When your scruffy, half-frozen future self travels back in time with a message of life-changing import, what are you going to do? Scarf down a Snickers, of course! That's the plot of this ad for the Mars candy bar from Impact BBDO in Dubai, United Arab Emirates, which puts a different spin on the time-tested "You're Not You When You're Hungry" template.
Could Michael Myers or Jason Voorhees be dissuaded from their homicidal ways by a candy bar? Could a sugar fix be a cure for their mass-murdering tendencies? It's likely no one's ever asked the question before. Who's had time amid all the screaming and dying in slasher franchises like Halloween and Friday the 13th? But Comedy Central and Kit Kat have envisioned just that scenario, in an homage to well-worn horror-movie tropes and famous flicks from the likes of John Carpenter and Wes Craven.
Texas confectionary Atomic Candy is getting into the Halloween spirit with a creepy new commercial that capitalizes on the current wave of clown mass hysteria.
In advertising's best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly. The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance's version of the Hershey brand's famous "Gimme a Break" jingle—a slow, crooning piano version of it, as it turns out.
Skittles has responded with uncharacteristic yet appropriate seriousness after being dragged into the presidential race by Donald Trump Jr., son of the Republican nominee, who posted a controversial tweet on Monday with an analogy about Skittles and refugees.
Channel 4 in Britain recently made one of the greatest ads ever about disability with "We're the Superhumans." The spot, timed to the 2016 Paralympic Games, was a follow-up to 2012's "Meet the Superhumans" but went well beyond the original to create its own brilliant, freewheeling world of fun. But it didn't end there. Channel 4 also dreamed up a companion contest called "Superhumans Wanted," which challenged U.K. brands to develop a bold, creative campaign with disability and diversity at its core. The winner has just been announced, and it's pretty great—though quite different than the larger-than-life "Superhumans" spots. It's a campaign for candy brand Maltesers, and the ads, by AMV BBDO, feature disabled actors telling amusing stories of awkward everyday situations that involved their disability in some way.
They're tiny hard candies that may be small enough to fit between your thumb and forefinger, but they're still packed with adventure, says a fun new campaign from The Martin Agency.