Kit Kat’s Halloween Ad Shows You How to Fend Off a Homicidal Maniac in a Forest

This works every time

Could Michael Myers or Jason Voorhees be dissuaded from their homicidal ways by a candy bar? Could a sugar fix be a cure for their mass-murdering tendencies?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.