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Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.
The 30-second spot, by BBDO New York, will be performed live in the first ad slot of the third quarter during the Feb. 5 telecast. As previously announced, it will star Adam Driver, one of Hollywood's fastest rising actors—who parlayed a memorable role in HBO's Girls into a feature film career that has included playing villain Kylo Ren in Star Wars: The Force Awakens.
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