Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream From the Set

30-second Adam Driver spot will kick off the third quarter

Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.

@nudd Tim Nudd is a former creative editor of Adweek.
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