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If the medium is the message, then Videri Chocolate Factory's latest advertising has a very palatable message indeed.
The Raleigh, N.C., chocolate maker worked with ad agency Baldwin& to create special posters, completely made of chocolate, celebrating its 5th anniversary. The posters weigh two pounds each, use 70 percent dark craft chocolate and were handcrafted by Videri co-CEO and chocolate maker Sam Ratto.
There are three different headlines on the posters:
"If only we could say 'Thank you' in chocolate.
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