A British Candy Brand Will Air This Funny Ad Entirely in Sign Language With No Subtitles

Maltesers preps great campaign for the Paralympics

Channel 4 in Britain recently made one of the greatest ads ever about disability with "We're the Superhumans." The spot, timed to the 2016 Paralympic Games, was a follow-up to 2012's "Meet the Superhumans" but went well beyond the original to create its own brilliant, freewheeling world of fun.

@nudd Tim Nudd is a former creative editor of Adweek.