Lin-Manuel Miranda worked for six years to get his Grammy- and Pulitzer-winning musical Hamilton from his head onto a stage. He worked on the songs everywhere—on his honeymoon, on the subway—and, as the lyrics came to him, he committed them to a Moleskine notebook.
You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that around nine out of 10 people who can skip an ad do—whether by hitting the "skip ad" button online or fast-forwarding through a commercial break while watching time-shifted programming.
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with users and businesses to encourage more activity on the platform. Rubin is known for developing digital and social campaigns for brands like Axe at Unilever, where he had worked since 1999.
For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners' messages.
Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.
If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective.
Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay.
EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by Amazon.