brand marketing

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Content Marketing Is Moving Toward a Zen State of Storytelling

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with as the answer inevitably leads to more questions. "I'm in content" is clearly a nonsensical thing to say.

Here Are the Top 10 Most Loved Brands in Social Media From November

Hootsuite's uberVu system can crunch data from 20 different social media platforms, including Reddit, Facebook, Google+, Twitter, YouTube, Blogger, Yahoo Questions, Vimeo, etc.

So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition.

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son.

Snapchat’s ‘Crazy Engaged’ Users Can’t Resist a Message From Taco Bell

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and these can be five-minute-long digital photo-video collages, he added.

Pinterest Hires the Man Behind Axe Marketing at Unilever

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with users and businesses to encourage more activity on the platform.Rubin is known for developing digital and social campaigns for brands like Axe at Unilever, where he had worked since 1999.

8 Brands Collectively Rejoice To Twitter’s Gif Giving

Brands have gone Gif crazy now that Twitter enabled the playful animation feature.The new media format is the latest rage on the social messaging platform with everyone from Arby's to Forever 21 posting their best bursts of creativity. (Arby's thought it would comment on two phenomenon at once with a World Cup-inspired Gif of a curly fry scoring a goal.)

How Does Kiehl’s Launch a New Product? By Sending It to Space, Of Course

Kiehl’s new face moisturizer is more like space moisturizer. The high-end cosmetics brand launched a rudimentary spacecraft with its product on board so it could promote a new line of men’s products.

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too much success to stop.