Performance Marketing

Snapchat’s ‘Crazy Engaged’ Users Can’t Resist a Message From Taco Bell

Brands see success despite marketing in the dark

By Garett Sloane

August 22, 2014

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and these can be five-minute-long digital photo-video collages, he added.

Garett Sloane
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