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Brands have gone Gif crazy now that Twitter enabled the playful animation feature.
The new media format is the latest rage on the social messaging platform with everyone from Arby's to Forever 21 posting their best bursts of creativity. (Arby's thought it would comment on two phenomenon at once with a World Cup-inspired Gif of a curly fry scoring a goal.)
Twitter, for its part, is pushing ahead with a "media forward" strategy that has made the platform more visual in recent months.