Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018
With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data — and the insights they provide — will continue to play a role for marketing [...]
This Bot Analyzes Trump’s Tweets About Brands, Then Shorts Their Stocks
Performance Marketing
For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month,
On “Denialsizing” and Eating Crow: 2016 in Review, in Just 10 Words
The U.S. magazine industry is exhausted from all of the tribute issues and memorial bookazines we’ve published this year about the rock stars we’ve lost. Let’s put 2016 to an [...]
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
These 6 New Digital Stats Got Our Attention This Week
Performance Marketing
The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our [...]
These 2 Brands Made a Facebook Messenger Bot to Draw Awareness to Ethiopia’s Water Crisis
Performance Marketing
Since launching Facebook Messenger bots earlier this year, brands like Trolli and American Express have built chatbots as a new way to interact with consumers.