Bots

This Bot Analyzes Trump’s Tweets About Brands, Then Shorts Their Stocks

For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month,

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

These 6 New Digital Stats Got Our Attention This Week

The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our eye:

These 2 Brands Made a Facebook Messenger Bot to Draw Awareness to Ethiopia’s Water Crisis

Since launching Facebook Messenger bots earlier this year, brands like Trolli and American Express have built chatbots as a new way to interact with consumers.

5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing

If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after […]

This California Marijuana Dispensary Is Using Bots to Understand Customers’ Preferences

You can already read a news article and order a cab from a bot, so it was only a matter of time until you could place a weed order through one.

Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads

Soon, you may be able to buy Oreo cookies through a Facebook Messenger bot.

How a Chatbot Helped This Vinyl Records Startup Make $1 Million in 8 Months


Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and White Ops.

Not All Bots Are Trying to Rip Off Digital Advertisers

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate.