Eric Marterella

As Lotame's Chief Revenue Officer, Eric Marterella is responsible for overseeing all revenue-focused and client retention initiatives worldwide.

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Bots, GDPR and Second-Party Data: Why Data Quality is King in 2018

Media

With 2017 now behind us, it’s time for publishers and advertisers to look ahead. Data — and the insights they provide — will continue to play a role for marketing [...]