Boston

Why This Dentsu Agency Is Doubling Down on Its Boston Office in 2017

Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling. It's doing that by focusing its energy on the Boston office.

Zipcar Is Offering Pokemon Go Players Free Rides in Boston

If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded. 

Mullen Lowe Chairman Looks Back on His 40-Year Career

Specs Current gig Chairman, Mullen Lowe Previous gig Chairman, CEO, Mullen Lowe

This Boston Agency Creates Apps for Cisco

Specs Who Partners and founders Rob Stewart (l.), CCO; and Harry Chapin, CEO What Branding and advertising agency Where Outside agency offices in Boston’s Back Bay

This Tech Startup Helps Businesses Reach Potential Customers With Apps

Specs Who Co-founders Brent Gilmore, CEO; and Katie Pietrowski, COO

Boston Terriers Are the Latest Breed to Get the Star Treatment

Every dog has its day—and today definitely belongs to the Boston terrier.After starring in a rash of ads back in the early aughts, the breed is back in a big way, appearing in the Doritos spot “Transformation Machine,” an Infiniti commercial and MasterCard’s “Lost Dog” campaign, to name a few.

Ben & Jerry’s Lets Subways, Cabs and Spoons Help Vote for Ice Creams

Ben & Jerry's social-media-minded summer campaign allows consumers to vote online for potential new ice cream flavors. Yeah, that's not exactly new.

Seven Brands That Are Winning With Nostalgia

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.

The New York Times Defends Putting Ad With Bloodied Man Next to Bombing Coverage

The New York Times took some heat from readers on Monday for allowing an online ad showing a bloodied man lying on the ground to appear next to coverage of the bombings in Boston.

Crowdfunding Efforts Aid Boston Marathon Victims

In the aftermath of last week’s Boston Marathon bombings, social platforms have become an important tool not just for sharing information about the events, but for raising funds for its victims. Online crowdfunding sites are making it easier than ever for anyone to organize fundraising around a cause.