I really regret doing this," Hillary Clinton declares about halfway through her new Between Two Ferns interview with Zach Galifianakis. But of course, that's more than a bit disingenuous, as the five-and-a-half minute video below will surely prove to be among her best bits of marketing for the upcoming presidential election.
Between Two Ferns
Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television.
One of the best things about Between Two Ferns is how the guests have to plug their projects in the least comfortable way possible—indeed, while getting showered with insults.
Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that caught our attention.
Our inaugural Watch Awards, designed to honor the best in online video, received hundreds of entries. Filmmakers, actors, activists and comedians are creating a veritable universe of content that encompasses everything between hilarious and heartfelt. Congratulations to all the winners.
The Originator Award Programming – Gold Rumpled comedian turned movie star Zach Galifianakis couldn’t believe his good fortune—seriously, he couldn’t grasp it. After being ushered through the White House gates […]