Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that caught our attention.
1. During the height of popularity for Funny or Die's Between Two Ferns video for the Affordable Healthcare Act, said Chris Bruss, vp of branded entertainment for the comedy site, the clip was responsible for 40 percent of the traffic flowing to Healthcare.gov. Of course, it helps to have President Obama and Zach Galifianakis being genuinely funny for six minutes.
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