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Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television.
Today's plethora of screens, devices and platforms has created huge choice, audience fragments, binge viewing, déjà viewing, over-the-top television, DVR, on-demand and a whole host of activities and patterns, all of which are greatly challenging to commercial advertisers.
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