Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle that connected video advertising to the public: television.
Today's plethora of screens, devices and platforms has created huge choice, audience fragments, binge viewing, déjà viewing, over-the-top television, DVR, on-demand and a whole host of activities and patterns, all of which are greatly challenging to commercial advertisers.