Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?
Creativity
Put them in, Coach! Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus [...]
HP Calls on All of Its Agencies to Improve Leadership Diversity Within a Year
Brand Marketing
HP chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of [...]
Leo Burnett’s CEO Talks About Moving Forward After Losing McDonald’s Account
Brand Marketing
After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future.
Ad of the Day: AT&T’s Latest ‘It Can Wait’ Film Drives Headlong Into the Supernatural
Brand Marketing
BBDO and AT&T have delivered another powerful offering in the "It Can Wait" ad series.
Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off
Performance Marketing
Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their [...]
Ad of the Day: Dove Chocolate’s Latest Heroine Lives a Whole Life in One Magical Day
Brand Marketing
It's better to leave a pile of chocolate wrappers by the bed than it is to leave a pile of regrets. This, among other things, is the theme of "This [...]