Ad of the Day: AT&T's Latest 'It Can Wait' Film Drives Headlong Into the Supernatural

All that's missing from BBDO's spot is Haley Joel Osment

BBDO and AT&T have delivered another powerful offering in the "It Can Wait" ad series. But while last year's "Close to Home" took its time setting up the board—showing us the different people who eventually collide at ground zero of a neighborhood car crash—"The Unseen" goes in a more supernatural direction.