"A working class hero is something to be," John Lennon sang in 1970—and that sentiment rings every bit as true more than 45 years later.
This week, the Adweek staff is highlighting Nike's new self-lacing HyperAdapt sneakers, Wilson's app-connected basketball and more smart gear for the fitness buff. Take a look!
With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday.
With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones this
For many Red Sox fans, the only thing more iconic about Fenway Park than chanting "Yankees suck" is the Green Monster, and now you can bring a taste of that towering wall home with you. Benjamin Moore's Fenway Collection lets baseball fans buy the exact shades of paint used in the ballpark, and of course the most iconic color being promoted is Green Monster. Other shades in the collection are Boston Red, Boston Blue, Baseline White, and Foul Pole Yellow, just so we're all caught up. The Martin Agency's video spots for the collection, set to the Standells' "Dirty Water," are full of civic pride and Tom Sawyer-worthy fence painting, including an unlikely shot of someone climbing up a ladder with paint bucket in hand as if to touch up the Green Monster manually. He's like the John Henry of stadium painting. More seriously, Benjamin Moore has pledged to renovate youth league ballparks around Boston with some of the sales of its Fenway Collection and has already repainted a field in West Roxbury.
Today is David Price's first day as a Detroit Tiger, and while most pro athletes would be focused on winning over the new home crowd, he made it clear this morning that he'll never forget Tampa Bay. Price took out a full-page ad in today's Tampa Bay Times with the headline "Thank You, Tampa Bay." It's not just a quick see-ya note, either. He goes into detail about the people and communities he'll miss now that he's moved to the Motor City. Perhaps most charmingly, the ad was co-signed by his dog, Astro, who has become almost as iconic as the Cy Young Award winner. Check out the ad below, followed by the full text. Hat tip to Fox Sports via NPR's Scott Simon. A whole bunch of thanks to #Rays, fans, staff and more from @DAVIDprice14 in full page ad in today's @TB_Times pic.twitter.com/ThyM8le3ru — Marc Topkin (@TBTimes_Rays) August 5, 2014
Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there.
Major League Baseball fans who want a more intimate look at players' lives can now digitally tour their homes, courtesy of a new video series presented by Coldwell Banker and MLB.com called Coldwell Banker Home Field Advantage. The somewhat fresh spin on the voyeristic MTV Cribs debuted today.
The Seattle Mariners considered Robinson Cano to be a heavenly catch this off-season, and there's a divine aura about him in the team's first ad with its $240 million second baseman. Seattle's Copacino + Fujikado, now its 20th season handling ads for the Mariners, welcomes the 31-year-old with the 30-second spot below, in which Cano doesn't have to utter a word to communicate just how awesome he is. Agency co-founder and creative chief Jim Copacino tells AdFreak he felt a fair amount of pressure to produce a special debut commercial with Cano. C+F almost got Ken Griffey Jr. to do a spot with Cano (it would have been about how they both wear No. 24, though actually Cano is switching back to his original Yankee number, 22), but Griffey had a conflict and couldn't make the Arizona shoot. So, they went with this spot instead, and Copacino says the shoot couldn't have gone smoother. brightcove.createExperiences(); "With a guy of this magnitude coming in, we didn't want to trivialize him or be too cute," he says. "A writer here, Andy Corbett, a very funny guy, came up with this notion that Cano has this charismatic aura that follows him everywhere he goes—slow motion and music. It was an easy spot to shoot. The first time we worked with him, we didn't want to burden him with too much responsibility in terms of lines and acting."