This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook
Performance Marketing
How Vevo Found a Workaround to Make its ‘Fifty Shades’ Video Autoplay on Twitter
Performance Marketing
Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of [...]
Avengers Trailer Is the Ultimate Test for Facebook Video Versus YouTube
Performance Marketing
When the new Avengers trailer debuted this week, it revealed that there is a huge battle going on—but not between The Hulk and his frenemy Iron Man. Instead, it pits [...]
Twitter Will Launch Autoplay Video, but Here’s How It Will Differ From Facebook
Performance Marketing
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video [...]
Here Are the 10 Most Innovative Digital Ad Products of 2014
Performance Marketing
It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become [...]
Facebook Buys LiveRail to Grow Its Video Ad Business
Performance Marketing
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and [...]