automation

Claudine Cheever Crosses Over to a Media Shop

Yet another creative agency leader has crossed over to a media shop.

What Does a Programmatic Sales Chief Actually Do?

Specs Who Chip Schenck Age 43

Matt Seiler Is Out to Remake and Automate the Media Agency World

Facebook global sales chief Carolyn Everson knew to brace herself for some hair-raising skiing in the Utah mountains with Matt Seiler, a weekend guest of hers at this year’s Sundance Film Festival. When the two skied together previously, the Mediabrands CEO always sought out the toughest trails—whether Everson was ready for them or not.

How Agencies Are Retooling for the Automated Ad Buy

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to you.