Letting the Machines Do the Work: What I’m Eager to Learn at About at the FUSE Media Summit


One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity, and commerce throughout the country. Many other publishing and media companies have similarly been working on building their infrastructure.

Now we’re entering the next phase of construction: the Automation Phase.

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