Apps

The Where Factor: How Location Data Offers a New Marketing Edge

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes form and inform a portrait about him or her.

How to Fix the Problem When Big Data Fails in Digital Media Planning

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree's roots.

Cristiano Ronaldo’s New Charity App Lets You Post Selfies With Him, Topless or Otherwise

If selfies are the ultimate expression of digital narcissism, soccer star Cristiano Ronaldo is doing it all wrong.  Ronaldo's new smartphone app, CR7Selfie, seems appropriately vapid on first blush—it lets you fake a selfie with the chiseled athlete by dropping in shots of him in various states of attire or undress. But the app is actually a charity push, with a portion of proceeds from the $1.99 purchase price on iTunes and Google Play going to Save the Children. Future photos and filters will be sold in-app for 99 cents, and an unspecified portion of that revenue will also go to the charity.

Rokkan Helped Pantone Create a New App With Young, Digitally Savvy Designers in Mind

Pantone created its first app over seven years ago, and as technology has evolved, the brand hasn't made many changes to its original product, myPANTONE. But today, the brand is debuting a new app called Pantone Studio, which keeps young, tech-savvy designers in mind by focusing on inspiration and workflow.

Why You Should Be Ready to Talk About Data This Year at Cannes

Data is arguably the most disruptive force in digital advertising today.

This Week’s Must-Haves: a Smart Pill Dispenser for the Entire Family

This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that […]

This Week’s Must Haves: a Smart Suitcase You’ll Never Lose

This week, the Adweek staff is highlighting app-enabled holiday lights, an advent calendar with high-end whiskey inside, an iPhone case that's also a pocket square and one smart suitcase. Take […]

Nightly Show Host Larry Wilmore on the Difference Between Trolling and Lurking

Specs Age 54

Coupon App’s Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates and location-based deals. So the Austin, Texas-based company is launching an ambitious holiday campaign that includes TV, influencers and social media.

This Week’s Must-Haves: a Solar Charger Inspired by Nature

This week, Adweek is highlighting solar-powered smartphone charger that looks a lot like a Japanese Ginkgo tree, a workspace organizer that makes your supplies and devices appear to be underwater, […]