Launching a Successful Digital Publication: The Quartz Experience
When is the best time to launch a new publication? Why would anyone want to take that kind of risk? And how, in a rapidly-changing environment, is a content publisher [...]
4 Takeaways from the New Apple App Analytics
One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how they are used, unless we have built in the coding [...]
Infographic: How Periscope and Meerkat Stack Up Against Established Social Apps
Performance Marketing
Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick [...]
Victoria’s Secret and Sephora Are Already Using Instagram’s New App
Performance Marketing
Instagram is providing a way to share photo collages with a companion app called Layout, which—even though it was just launched today—is already getting employed in interesting ways by brands [...]
Trojan Turns Sex Education Into a Cards Against Humanity-Style Game
Performance Marketing
Spring break is in full force for America's college students, and Trojan has a new mobile app designed to turn awkward sex talks into a fun game.
Top 5 Trends Affecting App Publishing
This is a great time of the year to look at the top trends of 2014 and gain insights for 2015. Following are five trends -- some new, some continuing [...]