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Top 5 Trends Affecting App Publishing

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By Thea Selby

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This is a great time of the year to look at the top trends of 2014 and gain insights for 2015. Following are five trends — some new, some continuing – that will impact app development and usage in the coming year. You might just reconsider what operating system, device to prioritize. Or could the BRIC countries represent new audience growth potential?

Trend #1: Tablet sales did not astound for Q4 Holiday sales.

Let’s start with what tablets sold in 2014:

  1. iPads are down 4% over the year, 18% for the holiday tablet sales.
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Headshot of Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

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