If you've ever wanted to try to climb inside the head of a drug addict willing to shoot up a flesh-rotting, mind-melting opioid, now may be your chance. A surreal six-minute video from Europe is aiming to battle the use of krokodil—a cheap, easy-to-make heroin alternative infamous for turning the skin of its users into scaly reptilian patches, and their brains into puddles—by imagining the darkest, most self-destructive thoughts of one of the drug's users.
Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs about how heroin can utterly destroy your life. It happened again Sunday, as the National Council on Alcoholism and Drug Abuse—based in the St. Louis area—made its second straight regional Super Bowl buy to address the dangers of the drug with some quite upsetting creative.
Amid the chorus of derision aimed at Australia's "Stoner Sloth" anti-marijuana ads, one group still wholeheartedly believes in the campaign—the agency behind it, Saatchi & Saatchi.
There's a long and not-very-proud tradition of anti-drug advertising that gets ridiculed for missing the mark with young audiences. Australia's New South Wales government just added a classic new entry to that hall of shame with #StonerSloth, a campaign designed to shame teens who get high—but who are finding the ads hilariously delightful instead.
Some precocious Maori children in New Zealand argue about whose dad is more irresponsible in this curiously amusing PSA about driving while stoned—the latest in a string of such ads from Clemenger BBDO for the New Zealand Transport Agency. Jalopnik promised that I would feel "all sorts of feels" while watching the ad—and I probably would if I could understand more than one-third of what the kids are saying. Still, the approach is interesting. Using humor and a light touch is certainly preferable to shock tactics like hitting little girls with cars. This spot was shot on 35mm black-and-white film by Taika Waititi, whose short film Two Cars, One Night also featured kids chatting in cars. Below, check out another recent ad in the series featuring shopkeepers complaining about customers who come in high.
In a post on Rhett & Link's website, Rhett McLaughlin claims, "If you are in Reno, Nevada, there's a better option out there than drugs." That's a bold assertion that would seem to fly in the face of reason.
Your kid uses drugs, but you've got a problem, too. Your emotions—avoidance, fear, enabling, shame—are just as powerful and dangerous as drugs themselves, and reinforce your child's substance abuse. That's the message of a pair of new spots by Energy BBDO for The Partnership at Drugfree.org. In one spot, a mother wonders why prescription pills are missing from her medicine bottle—but decides it couldn't possibly be her son and his suspicious-looking friends. In a second spot, a mother hosts an underage party for her daughter and her friends, and ignores the rampant drug and alcohol use. The campaign includes radio and print PSAs, as well as a Facebook app for parents to share stories, get help and find encouragement to intervene. The campaign's cross-generational focus is mirrored in the choice of the director, MJZ's Phil Joanou Jr., who is the son of Phil Joanou, a longtime commercial director and a founding member of The Partnership. Second spot after the jump. brightcove.createExperiences();
The Israel Anti-Drug Authority is the first organization I've seen using Facebook Timeline for advertising.
An anti-drug abuse nonprofit and a pharmaceutical trade association have teamed up to hire digital agency Tribal DDB San Francisco, hoping the agency can help them stop teenagers from getting high on cough syrup.