Yet Again, St. Louis Is Forced to Endure the Year’s Most Distressing Super Bowl Ad

No seriously, don't do heroin

Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs about how heroin can utterly destroy your life.

@nudd Tim Nudd is a former creative editor of Adweek.