Loft has been courting millennials for months, and it just won over the generation's queen—Lena Dunham. The Girls star published a lengthy Instagram post this week about loving a Loft outfit so much, she wore it for 72 hours straight.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction.
There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to the front row of Bryant Park’s most exclusive runway shows; they were the new army of digital Anna Wintours. They wrote in Internet slang and posted photos of themselves mixing vintage with Valentino.