Fashion Retailer Debuts 'Pushy' Promos

Cache's new mobile app underscores a year of push notifications

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If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction. With that in mind, fashion retailer Cache was sure to include push notifications in its first mobile app, which began testing earlier this month and will be promoted among the brand’s properties after the holidays.

As has been the case with many apps launched in 2012, when consumers download the Cache app, they’ll choose between receiving push messages or not (basically, they're deciding whether it's OK for a brand to periodically send them messages automatically based on their location, shopping habits, etc.).



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