WWTT? Bud Light Promotes #OpenForTakeout During COVID-19
Performance Marketing
We've all heard about breweries and distilleries making hand sanitizer, as well as automakers producing medical equipment. But for this week's "What Were They Thinking?" I have something a little [...]
Budweiser Is Using the Big Game—and Helen Mirren—to Combat Drunk Driving
Brand Marketing
For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use [...]
Budweiser Won’t Unleash the Puppy for a Third Super Bowl Run
Brand Marketing
Despite the enormous popularity of its first two puppy-based Super Bowl commercials, Budweiser won't be unleashing a third come February.
Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal
Brand Marketing
Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.
Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy
Brand Marketing
Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to [...]
New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball
Performance Marketing
Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season.