For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. In fact, YouTube's top 20 Super Bowl ads have been watched for 440 million minutes—equivalent to watching the game 1.8 million times.
Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden + Kennedy in New York.
Somewhere in a college freshman dormitory in Colorado, there's a young hacker thinking about the missed opportunity. Who needs a fake ID if you can intercept a whole truck of Budweiser?
Before they made it big on television, lots of actors honed their skills, and earned their keep, by appearing in commercials. Adweek asked several TV stars to recall the most memorable ads they ever acted in: the good, the bad and the ones that never made it to air. Fred Savage, Chevrolet Blazer
South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere.
Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is that a thing? Anheuser-Busch is making a compelling case.
Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way."
You can have a beer even if your life is all about fitness. That's the message of Michelob Ultra's Super Bowl 2016 spot, from Training Day director Antoine Fuqua, which leans hard into the beer's low carb, low calorie selling point.
For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use its 60-second slot to talk about the problem and is tapping actress Helen Mirren to do it.
Despite the enormous popularity of its first two puppy-based Super Bowl commercials, Budweiser won't be unleashing a third come February.