Budweiser Is Using the Big Game—and Helen Mirren—to Combat Drunk Driving

Brand will donate $1 million to safe-ride programs

For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use its 60-second slot to talk about the problem and is tapping actress Helen Mirren to do it.