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For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use its 60-second slot to talk about the problem and is tapping actress Helen Mirren to do it.
The ad, "Simply Put," from Anomaly in New York, eschews the typical PSA format, instead using Mirren's humor and charm to goad people into paying attention to the message.