Budweiser Won't Unleash the Puppy for a Third Super Bowl Run

Anomaly spots topped the Ad Meter in each of the past two years

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Despite the enormous popularity of its first two puppy-based Super Bowl commercials, Budweiser won't be unleashing a third come February.

Ads starring the Labrador pup from Anomaly, Bud's lead creative agency, topped USA Today's Super Bowl Ad Meter in each of the past two years. But the brewer is relegating the little scamp to the sidelines for CBS's Feb. 7 telecast of Super Bowl 50.

Why? The puppy spot in this past Super Bowl simply didn't sell enough beer.



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