Analytics

5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can’t

Top 40 radio is notorious for spinning the same small list of tracks over and over and over and over again, rendering any tuned-in road trip of substance a literal carousel of Justin Bieber and Ariana Grande.

Mindshare Fills a Role That’s Redefining the Agency

In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role.

5 Agency Leaders on Which Industry Changes Keep Them Up at Night

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but what they all share is the urgency to adapt to changes in technology, consumers and the larger world. Here are their thoughts:

Twitter Offers Analytics Dashboard for All

Twitter rolled out an analytics dashboard to all 271 million active users Wednesday in a move that makes the site increasingly friendly to advertisers, media outposts and public figures.

JWT Gets a New Analytics Chief

JWT has found a new head of analytics for North America.Amy Avery, the former head of data and analytics at Proximity BBDO, succeeds the retiring Ira Helf. At her new shop, Avery reports to Robin Bardolia, chief strategy officer for North America.

Comcast to Tap Set-Top Data for Advanced Advertising Service

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data.

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice

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Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind the industry’s first TV commercial made entirely from a Vine video. The marketing exec is pretty excited about mobile, too.

This Agency Helped Ford Put QR Codes on All of Its Window Stickers

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Facebook Doubles Stats for Ad Buyers

Even as Facebook looks to seriously pare down the number of ad products it offers, advertisers now have "more than double" the numbers to reference when analyzing the effectiveness of their dollars spent on the