LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out to have a significant plot twist.
South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere.
A greeting card company isn't the first (or second or third) brand you'd expect to stage a massive activation at South by Southwest Interactive. And that's exactly why American Greetings wants to disrupt the festival's digital focus with a fully analog event.
Earlier this year, American Greetings worked with agency Mullen Lowe to create the ThankList, a campaign that is meant to encourage gratitude and be a remedy for what some see as an increasingly rude world.
Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online […]
After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches.
American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives.
If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads.
For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position that promised endless work and zero pay—and when they objected, they were reminded that moms do it every day.