Ad of the Day: Dad Has the World’s Toughest Job, Too, and It’s Nothing Like Mom’s

American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position that promised endless work and zero pay—and when they objected, they were reminded that moms do it every day.

By and large, people fell in love with the spot. (The YouTube video has more than 20 million views.) But if there was one quiet yet constant (and frankly, annoying) criticism from certain circles, it was this: What about Dad? He has a tough job, too.

Well, with Father's Day almost here, American Greetings throws dads a bone (sort of) with a "World's Toughest Job" sequel. Like the original, it uses real people. But it has quite a different tone (at least until the very end) and puts a clever spin on what "World's Toughest Job" means for fathers compared to mothers.

The basic message: There is no script for being a good dad.

The video is funny, and at times heartfelt. But while it clearly celebrates fathers, it's not entirely complimentary to them. So, will dads appreciate it, or will some feel slighted once again? Watch below, and tell us what you think.


Client: Cardstore, American Greetings

Project: World’s Toughest Job – Dad Casting

Executive Director, Marketing: Alex Ho

Vice President, Marketing: Christy Kaprosy

Agency: Mullen

Chief Creative Officer: Mark Wenneker

Executive Creative Directors: Tim Vaccarino, Dave Weist

Creative Director: Jon Ruby

Copywriter: Latasha Ewell

Art Director: Sarah Dudek

Executive Director, Integrated Production: Liza Near

Head of Broadcast: Zeke Bowman

Producer: Vera Everson

Production Company: Hungry Man

Director: Hank Perlman

Executive Producer: Kevin Byrne

Producer: Joshua Goldstein

Director of Photography: Eric Steelberg

Editing, Color Correction, Finishing: PS260

Editor: J.J. Lask

Assistant Editor: Colin Edelman

Senior Producer: Laura Lamb Patterson

Colorist: Michael Marciano

Audio Postproduction: Plush

Sound Design, Mixer: Rob Fielack

Music: Human

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