Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's

American Greetings does a Father's Day version

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For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position that promised endless work and zero pay—and when they objected, they were reminded that moms do it every day.

By and large, people fell in love with the spot. (The YouTube video has more than 20 million views.) But if there was one quiet yet constant (and frankly, annoying) criticism from certain circles, it was this: What about Dad? He has a tough job, too.



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