What Advertisers Are Getting Wrong About Programmatic
Brand Marketing
Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35
College Football Playoff Quickly Becomes a TV and Social Media Power Player
College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the [...]
Dell, Mondelēz, Allstate CMOs Play the Desert Island Game
Brand Marketing
If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing [...]
The Week’s Best Parties: From Central Perk to Central Park [Photos]
Brand Marketing
Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.
Major League Soccer Is Using World Cup Fever to Score New Fans
Brand Marketing
Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim [...]
Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final
Creativity
Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't [...]