As decriminalization, authorized medicinal use and regulated recreational use of marijuana expand across the U.S. at the state level, the cannabis brand experience is transforming.
With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.
For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.
When it comes to successful family businesses, it's hard to find a more American example than E&J Gallo. Now in its 81st year, the winery is the largest on earth (16,000 acres in California) whose 60 brands have a lock on nearly a quarter of the U.S. wine market—and it's still being run by the family. But you won't find Stephanie Gallo with her feet up at her desk.
When we heard the news that Rogue was releasing Sriracha Hot Stout Beer, we were intrigued. We promptly ordered a six-pack to find out how this bizarre flavor combination would taste.
Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer.