Advertising & Branding

Nutella? Nougat? What Should Android Name Its Next Treat-Themed Operating System?

Android—known for naming each version of its OS after various alphabetically ordered treats like eclair, gingerbread and marshmallow—is ready to launch a new version for the letter "N." And for the first time, the team is asking for help.

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday.

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had too much to drink the night before laugh their way through an unsuccessful sobriety test.

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has […]

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns."

How Can Subway Remain a Beloved Brand Despite the Jared Scandal?

It's been a week since news broke that Jared Fogle was caught up in a child-porn investigation and just days since BrandIndex's semiannual survey of America's best-perceived brands revealed that Subway is among America's fa

Cannes Lions 2015: What Does It Take to Be the Best in the World?

There's some tough competition at this year's Cannes Lions festival, with a record 40,133 entries. So what does it take to win the ad industry's most coveted accolade?

Google Expands Its Brand Plans With Real-Time Results

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s display vp, Neal Mohan, told Adweek. Brand surveys are now offered on nearly all video and display ad campaigns through Google, he said.

Batman’s New Favorite Gadget Is a Leica Camera

I shot this with my @Leica_Camera M Monochrom.

Models Looking Stupid and Kevin Spacey’s War in This Week’s Wins, Fails and WTFs [Video]

NBC made a giant Olympic play this week and House of Cards' president Underwood is the voice of CoD, plus we go