Brand Marketing

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

Creative agencies are helping them go mainstream

By Patrick Coffee

September 21, 2015

Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns."

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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