Brand Marketing

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

Creative agencies are helping them go mainstream

By Patrick Coffee

September 21, 2015

Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns."

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Recommended articles
You Might Like

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

2021 Working Mothers of The Year

By Adweek Content Studio

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}