Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into its platform.
The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated mobile ad network that will be key for the social network's financial goals, and will allow app partners to show very well-targeted ads.
WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans.
A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between mobile and desktop users. Instead of focusing on how ads get distributed and to whom, Namo Media (short for “native mobile”) aims to fix where they get distributed and what they look like.
Amazon has spent the past few years assembling an advertising juggernaut in preparation for a grand roll-out this year.
During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever even find an equilibrium, Page even suggested that one segment could alwa
Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can be best described as an ad network for mobile games, but “advertising is a word we don’t even use internally for Chartboost,” said co-founder and CEO Maria Alegre.
Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob.
Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications.