Here’s How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies
Performance Marketing
Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards.
Amazon Expands Its Mobile Ad Network
Performance Marketing
Amazon has spent the past few years assembling an advertising juggernaut in preparation for a grand roll-out this year.
Google Enhances AdWords, Possibly Correcting Mobile Ad Rates
Performance Marketing
During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever [...]
Mobile Gaming Ad Network Chartboost Raises $19 Million
Performance Marketing
Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can [...]
Google to Tackle Mobile’s Fat Finger Problem
Performance Marketing
Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob.
Metaresolver Aims to Hit Refresh on Mobile Ad Targeting
Performance Marketing
Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications.